Page 6 - November 2019 Newsletter :: Bullimores
P. 6
Bullimores Newsletter November 2019
Thoughts from the Grumpy Bull!
According to published accounts, Google UK Ltd paid £66.8m UK corporation tax on turnover of
£1.46bn and Facebook paid £28m corporation tax on turnover of £1.7bn. Europe and the UK Treasury
are proposing a tax on revenue to prevent the use of lower tax regimes and target where revenue
is generated, since invoicing through Ireland and other low tax regimes is a popular choice. The US
Government are particularly unhappy about their large technology firms facing specific global tax
rates and this is a fight that will linger on.
Google changed their strapline from ‘don’t be evil’ to ‘do
the right thing’ in 2015. This presumably is meant as an
encouragement for their staff and users but what does
it really mean?
Google also have an effective ‘pay per click’ system
where an advertiser pays a pre-agreed amount per click
for a high standing on a search. However, it runs on a
highest bid method so rankings can change overnight.
Some companies pay £25 per click – remember that as
you flick between screens!
Teacher: Why are you late?
Pupil: Class started before I got here.
Teacher: Why are you doing your
maths multiplication on the floor?
Pupil: You told me to do it without
using tables.
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